Category Archives: Market and Franchise

Marketing Management Process

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Consume Misleading Has A Shock On International Market Of Resveratrol

Consume Misleading Has A Shock On International Market Of Resveratrol

Global supply market value of resveratrol is $ 50.2 million. Among them, 70% is used in the U.S. dietary supplement market. Europe will continue to maintain its status of the world’s second largest resveratrol market. While the Asia-Pacific region has a fastest development, especially in markets of Australia and New Zealand. However, resveratrol manufacturer declares that global market suffers the distress of misleading claims. It will have certain constraints on hot development scenarios of the whole resveratrol market.

Resveratrol is often touted as the bioactive substances in grapes and red wine, resveratrol compounds of interest in the explosive growth in 2003. Studies have shown that resveratrol can increase the life span of yeast cells, the international media fanfare of publicity, inspire the desire of the people against aging drugs. Since then, the research done for the biological nematodes, fruit flies, fish and mice resveratrol and life extension linked.

In addition, other studies have reported that resveratrol also has anti-cancer, anti-inflammatory effects beneficial to cardiovascular health, there is potential for the fight against diabetes, can enhance the energy endurance, and prevent Alzheimer’s disease. Although resveratrol is most common in red wine and grapes, but it is more common source of Aster plants, resveratrol from the Aster plants will remain a major form on the market.

In every 100 mg of resveratrol in the end-user prices vary widely, for example, less than $ 0.10, while for the price as high as $ 8 or above the level of mixed-ingredient formula applied to supplements containing resveratrol. When applied to the field of food and beverage, consumer-oriented per 100 mg of resveratrol costs will be higher, this is because in the preparation of the food matrix has a higher water activity, the technical difficulty caused by the high cost.

The media widely reported health benefits of resveratrol, as well as in Asia to its interest in increasing the development of the market is being propelled. Wide publicity in the media, the market for the high demand for resveratrol supplements, undoubtedly inspires many dietary supplement manufacturers to enter this market. The doses and forms of the product developed by pharmaceutical raw materials suppliers are different.

However, current international market due to an adequate supply will continue to be the price of resveratrol formation of downward pressure. Identify suppliers, customers concerned about product quality and supply capacity is greater than the focus on price. Sought the face of the heat of consumers on the labels of some products of the resveratrol concentration, source and purity of the introduction has made a misleading claim, no doubt, poured cold water on a hot market. Which also affect the dose and efficacy in patients with end-use.

Therefore, the entire market has suffered the distress of misleading claims. And this situation is likely to continue. Negative reaction from customers may have a bad influence on this rapidly developing market. The supplement manufacturers must aware that it will restrict development of the entire market.
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What To Look For In The Best Franchise Opportunities

What To Look For In The Best Franchise Opportunities

There are many factors in determining what the best franchise opportunities are today. It would be easy to say it depends on the potential franchise owner and you’d be right. However, from a business perspective, it’s crucial to look at all the positives and negatives of typical franchises to see which ones have more positive attributes than negative attributes.

First let’s look at the positives in franchise opportunities. Franchises are successful because they have proven systems that work therefore business owners don’t have to go and ‘reinvent the wheel’. The best franchise opportunities usually have very strong name brands that are well established along with a streamlined training system that when followed will usually produce success. More positives include having pre-established relationships with vendors and suppliers, clear cut marketing initiatives and somewhat of a quick time to get up and running.

On the other side, owning a franchise has a few limitations. For the most part, you are NOT allowed to modify your pricing, promotions, advertising, processes, etc. You are somewhat limited in your creativity which can be a good thing or a bad thing. You will most likely have territory restrictions, royalties that you have to pay on gross sales, you have to contribute to an advertising campaign and sometimes you have to open your store where the company says.

Furthermore, to become a franchise owner you usually have to have good credit, a considerable net worth and you must receive approval from the company to own a franchise. That kind of sucks because someone has to ‘approve’ you to be an entrepreneur. Finally, most franchise will NOT make you wealthy by only owning 1 franchise. It usually requires owning multiple franchise because they just aren’t scalable.

The best franchise opportunities today are really defined by 2 main factors. The first one is choosing a franchise that is in 100% alignment with your values and something that you’re really passionate about. No matter how many ‘positives’ or ‘negatives’ your franchise might have, if you’re not 100% passionate about the business, industry, products or services, you’re not going to be very successful because you’re just not that into it.

The second main factor involves having a lot more positives in the franchise model meaning that some of the traditional business bad things don’t exist. In today’s economy, online franchises really have a lot of benefits and positives without the traditional headaches or traditional pitfalls of owning a franchise.

When determining the best franchise opportunities for you and your family, always do your due diligence, never leave any stone unturned and make the best decision based on what’s aligned with your goals and values and what you’re 100% passionate about.

Whirlpool Washing Machines Are Market Leaders In India

Whirlpool Washing Machines Are Market Leaders In India

They take care of the fabric. They are extra sensitive.

They are The Best selling washing machine in India.

Whirlpool washing machines are crowned with Best Wash Performance and Lowest Water Consumption washing machines. These machines have earned this title through its continuous performance, perseverance and after-sales service.

Whirlpool washing machines claim of stain wash, i.e. it brings together the properties of hot wash and 1-2, 1-2 hand wash technology to do away with all common household stains. Just apply a little more extra detergent on the affected area and watch the stain vanish in no time.

Utilizing everything at an optimum level is the first and foremost criteria of most housewives in India. Whirlpool washing machines have taken this concept in designing their washing machines and installed a unique 6th technology with fuzzy logic, in their washing machines. Thanks to all the Indian housewives, that 6th sense technology enables consumption of optimum water, detergent and temperature, depending upon the wash load.

Gift a working lady the all new Whirlpool Sensation fully automatic front loading washing machine for that fresh look on her face, always. Of course housewives are also entitled to afford fully automatic 6th sense washing machines, to make her hands feel soft and beautiful. The women-folks are happier with Whirlpool washing machines because of the usual warranty and guarantee of the product, which generates a kind of security and inner bond between the two.

Prior to Whirlpool washing machines, there wasnt any commitment from the manufactures with respect to after- sales service and replacement of a defective piece of washing machines. The concept of after sales service and complete replacement of washing machines clicked well with the mind-set of the housewives and this contributed to the making of Whirlpool Washing machine as the pioneers and market leaders in todays market.

Whirlpool washing machines are available with full warranty and guaranty from the company at online shopping store at those prices which are not only well below the marked price but also less than the prevailing market price, without any compromise in quality.

A market leader in PhD proposal writing, phdproposalnet offers its clients a 20% discount on all or

A market leader in PhD proposal writing, phdproposalnet offers its clients a 20% discount on all or

London, UK, September 2013 – A top company in PhD proposal writing service, phdproposal.net has introduced a 20% discount for all its clients who place any order in the company website. According to a statement from the company, this discount is aimed at rewarding the clients who have been very loyal to the company. The reward program was introduced due to the continued trust by the clients that have enabled it to remain the market leader. The company further assures the clients that they will continue offering them high quality services. The move has however elicited mixed reactions from professional within this field, with some saying that this company is creating unfair competition to other up coming small companies. A top company in PhD proposal writing service, phdproposal.net has introduced a 20% discount for all its clients who place any order in the company website. According to a statement from the company, this discount is aimed at rewarding the clients who have been very loyal to the company. The reward program was introduced due to the continued trust by the clients that have enabled it to remain the market leader. The professionals who work in this company understand the need to provide doctoral students with a reliable writing service. The company has the best tools and staff in the market, and promises to offer excellent services to its clients. It is expected that with the introduction of the discount, many new clients will look for this services. services offered by this company are of high standards. In a survey recently concluded, the company was voted the best PhD service provider in the market today. It is for this reason that the company executives decided to offer clients the discount as a way of appreciating them. There are many professional experts in this company who can help you in all writing processes that you might need. The experts have extensive knowledge and expertise in writing. Many doctoral students find it hard to write these kinds of proposals. However, with the discounted fee now available, the company urges you take rush and place your order before it is late. The company also has the best tools in the market that will help you in writing. Once you contact the company chat services, an expert will guide you through the website, explaining everything clearly to you. The company pledges that all orders given to clients will be worked on professional, and that a draft will be sent to you for review. The draft is aimed at making you make recommendations on the areas that you need to be corrected. The company respects and treats it clients with dignity, and the management assures that you will have a lifetime experience once you contact them. For ordering and more information concerning the services, please visit the company’s website.

Ebook Market is Growing

Ebook Market is Growing

Ebooks Give Way to a Convenient Reading:

What’s definite is that innovative ebook readers are going to get even enhanced as technologies advances. Merging technology with reading is a grand way to invites the young generation for reading. Just reflect: more and more people from the young ones to adult will begin to download Ebooks directly onto their internet-connected handy devices and read them right away. It’s this convenience that will help to improve the experience of reading for everyone.

Things are rapidly innovating in the area of ebook readers. First there was the Kindle from Amazon, the iPad, Android tablet pc’s and now the many emerging ebook reader is positioned to take e-reader technology even further. And no one knows exactly how many more ebook readers will come out in the future, and how much more advanced they will be. On the other hand, it’s even more possible to read books on some mobile phones.

The Volume of Ebooks Keeps on Growing:

The volume and range of Ebooks available in the internet is increasing at neck breaking speed. Very soon there will be Ebooks on every subject matter known to every man. This will permit new right to be heard to emerge and make a name for them and everyone will benefit from this new knowledge.

People from all around the world are constantly publishing Ebooks at an unparalleled rate. You can by now stumble on an ebook on almost anything purely from making a search on your computer connected to the internet. Now we don’t have to get a publishing contract to release a book. But rather, a writer can share his or her knowledge to by writing and publishing an ebook from home.

Discover the World of

As you can see, Ebooks really are the best way to buy and read your books, and the market is only set to expand and improve over time. Once you’ve managed to buy and download a few Ebooks you’ll wonder how you ever survived without them.

Ebook should not be expensive for anyone. If you want to have an a lifetime access to download Visit

About Forex Trade An Introduction To Forex Market

About Forex Trade An Introduction To Forex Market

Forex is an abbreviation of Foreign Currency Exchange. People call it fx or 4x as well. Forex market is all about selling and buying of currencies worldwide. It is getting more and more attention globally with the trading volume of about $70 billion when it is first established up to a whopping $4 trillion today. Let us have a look into more about forex trade.

Forex currency market is setup when the fixed currency exchanges are abolished in early 1970s. Since then the trading volume is getting higher and higher every year together with the invention of more advance technology. The trading volume grows exponentially when the introduction of Internet hits global level with more and more retail forex brokers open for forex traders to trade forex market.

The trading of forex happens globally hence there is no centralized location to keep track of all the trading volumes at one particular place. The major trading centers are located at Tokyo, Sydney, Hong Kong, Frankfurt, London and New York. Therefore when you look at the forex market hours you will see mainly those few locations opening and closing hours provided by most of the sites.

Forex is traded in pairs where the strengthening and weakening of the currency is affected by the employment change, home sales, retail sales, interest rates and other important financial attributes. It used to be only the people with certain huge amount of money that can participate in forex trading. The rule changed and we can a lot of forex traders trading to make a fortune out of forex market.

What are currency pairs available for trading? The most liquid currency pairs that most forex traders trade are the currency with US Dollar as base or quote currency. For instance, USDJPY the US Dollar against the Japanese Yen and EURUSD the Euro against the US Dollar. EURUSD is currently the most traded pairs internationally with the smallest spread among all other currency pairs. The spread being the difference between the bid and ask price. Forex brokers earn from the spread instead of commission.

There are more to learn about forex trade as there are many terms use in the world of forex market. It is the right time for you to explore the forex market with endless opportunities to get involve in this huge financial market. You can share a piece of the pie if you really know how to trade currency pairs according to the factors that affect the market.

Star Wars An Epic In Space Opera Franchise

Star Wars An Epic In Space Opera Franchise

Star wars can be said as an epic in space opera franchise conceived initially by George Lucas. Star wars was released on May 25, 1977 under 20th Century Fox banner and soon became popular worldwide. Star wars films has generated a total of $4.3 billion box office revenue, making it the third-highest grossing film series. The franchise has also spawned other media starting from television series, books, comic books and video games resulting in the development of the series fictional universe.

The events developed in the star wars media take place in a fictional universe. The expanded universe and the alien creatures are depicted. Space travel is a very common thing that can be seen in the entire series. One of the most prominent element of the star wars is the Force, a form of energy that is omnipresent and can be harnessed by those who have ability to do so. The force allows the user to perform certain things that are supernatural and also amplify certain physical traits such as speed and reflexes. It is also looked as the dark side, when pursued, imbues the user with hatred and aggression leading to violence.

The series features many elements like Jedi knights, princesses and witches which are usually related to archetypes of the fantasy genre. The series feature sleek and futuristic settings, portrayed as dirty and grimy. In the early stages the concept of star wars was rejected but later the 13-page treatment written by Lucas lead to the remake of Akira Kurosawas The Hidden Fortress. Later on certain elements were added to the treatment such as the Sith, the Death Star, and a young boy as the protagonist named Annikin Starkiller, who later on became Lukes father, a wise Jedi knight. Here the force was introduced as a supernatural power.

The film became more satisfying as a self-contained film, ending with the destruction of the Empire by way of destroying the Death Star. With the success of the Star Wars, the film was elaborated as a series creating an independent film making centre. The term expanded universe is widely used and explained well in Star Wars. George Lucas retains artistic control over the Star Wars universe. The elements of the Expanded Universe has been well adopted in the film. To date, six films and three animation series have been produced for the television, with a live action series and a 3D-CGI animated series as well as Full length theatrical movie. In addition to the trilogies, several authorized films have also been produced. The Star Wars saga has also inspired many fans to create their own apocrypha set in the Star Wars galaxy.

Obtaining Pet Store Franchise

Obtaining Pet Store Franchise

If you really love animals, and being around them, what you can do is have your own pet store. The advantage of having your own pets store is that you are surrounded by animals which you love, and make money at the same time. Plus, you can save, because you can now get pet supplies for your own pets at a cheaper price. The next thing to think about is whether to start from scratch or just acquire a pet store franchise.
To Franchise or Not to Franchise
Before jumping into any conclusions as to which is the better way to go, you must survey your options. Weigh the pros and cons of building a pet store from starting from scratch or obtain a pet store franchise. Sometimes starting from scratch is a lot more difficult than obtaining a pet store franchise.
If you decide to start from scratch there are a lot of things to consider. You have to identify which type of pets you want your pet store to carry. There a lot of animals, so you need to narrow down your options. Think of the area on which your pet store will be situated. Realize your target market and base your choice of animals on the sell ability of that type of pet in that type of area.
Next thing is you have to know whether you will also stock your store with pet supplies, like dog food, fish food and other pet store supplies. Another thing is advertising will you be able to advertise your store to gain enough followers. The good thing about going with a pet store franchise is that you will be bringing an established name, and with it the advertising needed, and also the product name and the products itself. You will have a sort of manual, a guide on how to run your pet store.
So if you want to purchase a pet store franchise it’s a good thing to remember that you have to know the specifics of that certain company’s business franchise information. Pet store franchising involves a lot of research on your part as the franchiser.
Before getting hold of a pet store franchise, there will be a franchise agreement between you and the franchise center. A franchise agreement generally outlines all the franchise information like what rights you have, what are the rules and regulations, and the relationship between you and the mother company.
As the procurer of the pet store franchise the franchise agreement also contains the information of what you are allowed to sell, the advertising inclusions, the degree of uniformity and the parameters to which you can operate. If this all sounds a bit confusing, you can always go to a franchise lawyer.

Berkeley CA Homes for Sale Market Comparison Report (December 2009 vs. December 2008)

Berkeley CA Homes for Sale Market Comparison Report (December 2009 vs. December 2008)

We analyze several housing market indicators in order to present an in-depth breakdown of Berkeley Ca Homes for Sale Market comparing December 2008 to December 2009.

Summary of Key Points

Berkeley Ca Homes for Sale market suffered a decrease in home prices however that acted as an incentive for buyers leading to a significant increase in home sales

Median Sales Price (-8.23%), Median Days on Market (-26.86%), and Number of Units Sold (30.77%)

Big Picture: Out of 20 cities analyzed in the East Bay, Berkeley was one of 12 cities that saw a decrease in median home prices and Berkeley buyers used that to their advantage snapping up 30.77% more homes in Dec 09

Berkeley Ca Homes for Sale

The city of Berkeley experienced an 8.23% drop in median sales price from last year going down from $751,333 (Dec. 08) to $689,505 (Dec. 09). In the city of Berkeleys case, the decrease in median sales price spurred a dramatic reduction in median days on market and a comparable increase in number of units sold. Median days on market for a house in the city of Berkeley for December 08 was 43 days compared to 31 days in December 09 and number of units sold have increased from 39 units in Dec 08 to 51 units in Dec 09. It is apparent that the $60,000 drop in home prices caused a ripple in the Berkeley housing market. The drop in prices was enough to cut median days on market by 26.86% and alternatively drove up sales 30.77% by attracting home buyers with lower prices. A similar trend as Berkeley can be seen when analyzing home data for neighboring cities Walnut Creek and Castro Valley. Walnut Creek ca homes for sale saw their median prices slashed by almost 20% but like Berkeley, that in turn caused a drop in median days on market (23.08%) and an increase in number of units sold (5.26%). Same for Castro Valley ca homes for sale drop in median home prices (8.01%) however a decrease in median days on market (46.08%) coupled with an increase in the number of units sold (26.32%).